The Mastercard live soundtrack trophy

Mastercard believes in connecting people to their passions. But currently, young diverse audiences don’t enjoy Rugby Stadiums, because they don’t feel like they belong.

 At Rugby World Cup 2023 Mastercard pioneered a way to share the Priceless feeling of rugby beyond the walls of the stadium. We delivered the beat of the match in a new way - Live Soundtracks of every game.    

At Rugby World Cup 2023 Mastercard created Live Original Soundtracks of every game. 

A masterful blend of beats, tastemakers, and emerging talent remixed with electrifying moments of the Official Rugby World Cup Commentary. The Soundtracks were performed and produced in the Mastercard Sonic Studio during the 80 minutes of the match.  

The Sonic Studio had a dedicated team of sound designers, engineers, Recording Artists and Producer. Our Producer masterfully blended Mastercard Sonic Brand with the artists material, creating new beats at the game's pace, sharing rugby passion in a new relevant style.

The Best Players in the World received their personalised Soundtrack Trophy during broadcast and became our media channel to the global rugby youth.

Over 3,840 minutes of gameplay was captured across 7 weeks, in 9 stadiums across France. We created original soundtracks for all 48 international games.

The Soundtrack Trophy was gifted to the most outstanding player on the field, moments after the final whistle, in a format made to share.